A cheap person’s guide to buying groceries in expensive times.

Hi, I'm unhinged.

If there’s one thing I’m good at, it’s thinking the worst and preparing for disaster. I will overreact to the most non-threatening stimuli, which is what makes me such an excellent marriage partner, parent, and employee. The little one made Lego characters of our whole family from a kiosk in the mall, and mine is the only one who looks alarmed. “It looks just like you!” Thanks.

Depending where you live, groceries are going up for a variety of reasons. Here in Canada, we’re affected by a number of issues, including the California drought and our plummeting dollar. The symbol of the insanity that is our cost of groceries right now is the ten dollar cauliflower; this trendy ingredient is now more expensive than a cello-wrapped package of twelve chicken thighs, and people are pissed.

If you’re ordinarily a tense person and you’re on a budget, you may be inclined to panic.

BUT WAIT. DON’T. And let me tell you, if I am telling you not to panic, you should not.

“But Emily,” you might say. “I saw the Lego you. You look unhinged.” That is true, and generally an accurate depiction of me, but when we’re talking about groceries, a few things are also true.

Yes, many common ingredients are now very expensive and things seem bleak and terrible. As someone who always feels this way, let me reassure you: There are things you can do to get through the winter without blowing your budget or losing your mind.

Side note: There are also very good cook books you can buy to inspire you. Ahem.

Secondary side note: I have tips for the Farmer’s Market too, but I’ll save those for another day this week. Stay tuned.

Think about what’s in season locally

Right now, in British Columbia where I live, apples, cabbage, pears, rosemary, sage, turnips, and winter squash are all in season (source: BC Association of Farmer’s Markets). You can find lists of what is in season in your area online, or pop by your local Farmer’s Market and see what local folks are selling. Potatoes, onions, and carrots that have been in cold storage since the fall are also affordable, depending on where you shop.

Root vegetables, tubers, and squashes are all very reasonable in winter. They make excellent gratins, stews, and soups, which is what you need to be eating right now anyway. It’s cold outside. Squash soup will make you feel good.

Where you shop matters

If you learn nothing else from me, let it be that you should not buy all of your groceries in one place. Is that annoying and occasionally time consuming? Well, yeah. But so are most things in grown-up life, and at least if you have to go to four different places to buy groceries, you’ll earn yourself a long-term sense of what things should cost (or at least, what to never buy full price).

This is a fairly obvious point, but then you find yourself at Save-on-Foods not saving money on any foods and I hope at that moment you think to yourself “WHAT WOULD EMILY DO?” because what Emily would do is haul ass out of that supermarket post haste. I buy my produce at farm markets and A&L or Kim’s Market (both on Broadway in Vancouver) where the prices mean the food turns over quickly and is always fresh.

Convenience is expensive. So it goes.

Try something new

Okay, so lettuce is out of the question because it’s five dollars a head. You don’t get to have lettuce right now (it sucks, but spring is around the corner and then we’ll all eat butter lettuce until we burst). Try ong choy (sometimes labelled “water spinach”) or yu choy; these Chinese greens are abundant in Asian markets and generally very reasonable. Don’t know what to do with them? As a rule, anything stir fried with garlic and chilies or garlic and sesame oil is delicious; if you’re not convinced, check the Google.

Don’t have a market that sells Chinese greens nearby? Make something new out of something familiar – onions have many main-course applications, including soups, bread puddings, or egg dishes; celery can be braised, thinly sliced and served as a salad with green apples, or turned into soup. Carrots can do anything. Garlic? Surprisingly versatile.

Reconsider your meat budget

A lot of the same people complaining about the cost of vegetables are still happily serving meat as a main. I love meat, but I don’t love not having wine money, so we build meals that aren’t focused on protein a few nights a week and we’re surviving just fine, even the diabetic among us.

Tofu, canned fish, peanuts, eggs and pulses (chickpeas, lentils, split peas, beans) will fill your protein requirements in budget-friendly ways; the price of a bunch of broccoli is a lot easier to take once you toss a few costly proteins out of your cart. Some of the non-grain grains, like buckwheat and quinoa, are good sources of protein and are often pretty cheap in bulk or on sale.

Check your flyers and loyalty programs

I load apps (PC Plus, Shoppers Optimum, etc.) on my phone with coupons every Thursday or Friday to save on canned veggies and fish, condiments, and dairy products, which helps me plan my meals for the week around what’s on sale. If it’s not on sale, we don’t get to have it that week. There’s always something on sale, though. Always.

Check the freezer section

And the canned veggies section. There are usually deals to be had here, especially on store-brand products. What is the difference between No Name and regular frozen spinach? Price. Frozen and canned foods are more nutritious than fresh, out-of-season fruits and veggies in the produce section, which I told you to avoid anyway. Get away from there. Too expensive.

Make one dish

Partly because I’m lazy and partly because I have to feed a small child, I am not making multiple dishes on a weeknight. We will have a curry and a rice. Or a stew and some bread. Or a big pile of cheesy pasta with veggies hidden inside. But I am not making three things for a kid to reject and not eat. I only have the energy for one battle per night, and Nick handles tooth-brushing and pajamas.

Make one dish and stretch it. Are you making pasta? Add some chickpeas. Are you making fried rice? Shred some carrots and cabbage into it and fry up a couple of eggs. Make omelettes or a big frittata. Make a curry with squash or potatoes and dissolve some red lentils into it. Blend everything that’s wilting in your crisper into a creamy soup. Make one nutritious thing, and enough of it to make leftovers for lunch, and that’s plenty.

Especially in North America, we have this weird idea that we need to have a meat, a starch, a vegetable, and maybe a salad at every meal. This weird idea gives me hives. In my wallet.

Boost flavour with condiments

Try kimchi – it’s magical and probiotic and makes everything (including your poops) better. Mustard, hot sauce, fish sauce – these will elevate the humble potato or dollar bag of noodles into something worth serving to company and/or Instagramming. Condiments are cheap, used sparingly, and last forever in your fridge or pantry.

Anything with strong flavours will go a lot farther – I buy small amounts of aggressive cheeses, lots of canned oily fish (mackerel, herring, sardines), the occasional cured meat, interesting vinegars, and fresh herbs and put them with very modest ingredients, like eggs, frozen corn, stale bread, or canned tomatoes and dry pasta. I never run out of coconut milk, spices, pickles and capers, or olive oil. Bright-flavoured ingredients make even the simplest dish feel special.

Be adventurous

Now is as good a time as any to branch out and try something new, whether that new thing is a green vegetable you’ve never heard of or a total revamping of what you’re willing to consider a meal. Unless you’ve got specific marching orders from your doctor, the rules of dinner are flexible and up to you, and if you say that your family is having soup and grilled cheese sandwiches for dinner, well, I say they’ll probably love it.

We’ll get through this. We always do.

Do you have money-saving tips? Did I miss anything? Please tell me!

 

Launched!

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It's happening!!

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This is just a quick little note to say THANK YOU! The book’s official debut came this weekend at the nicest bookstore in town, and though it only just had its official stepping out, the book going to its second printing already. Thank you for buying a copy, and for telling your friends about it!

https://instagram.com/p/1rLTyqmKtZ/

The launch, somehow both long-awaited and surprisingly quick to get here, was beautiful and wonderful and friends and family from all over the lower mainland and going back to my earliest years were there. There were meatballs and little pancakes and crudites and wine, and I had a dress on that I bought in a store that didn’t even have a clearance rack. It was a special day.

The launch was held at Barbara-Jo’s Books to Cooks, which is one of my favourite bookstores in the world and, if you’re in Vancouver, my top pick for books on cooking and food. Like Omnivore Books in San Francisco, but afterward you can pop into Patisserie Lebeau next door for an excellent chicken salad sandwich and a waffle.

The lead up to the launch was busy as well, and I feel like I’ve been talking about myself for weeks. Indeed, I have: you can hear my interview with Rick Cluff on CBC Radio here, and watch me give the wrong URL for my website on Breakfast Television here. There are more, and I will post those links as they appear.

We’ll be back to recipe posts soon (we’re eating a lot of take-out lately). In the meantime, I just wanted send e-hugs (the only hugs I’m really comfortable with) and my warmest thanks.

 

Booked!

I think this has been my weirdest week on record, weirder than the time I was 20 and dyed myself and my hair orange at the same time and didn’t realize it. My ears are burning, and it’s not a tanning bed this time.

(If you’re wondering how you can dye yourself with a tanning bed, you can’t really. But you can turn yourself orange with a combination of tanning beds and self tanner, and then you can’t hide your shame.)

https://instagram.com/p/0jSf36QQL4/?taken-by=yoyomama

Anyway.

It’s like real life is happening in parallel with this other life I like the idea of, this alternate reality where I get to tell people stories and convince them to love kimchi and tuna and maybe even Spam. Of course, regular life is unyielding, and so on top of the euphoria of everything I ever wanted coming to pass, I am still wiping butts and folding laundry and finding mistakes in press releases I wrote or trying to book meetings with researchers at work.

And I know I wrote the book, and I knew that it was being edited and then designed and I understood that it would be printed and then I even had copies in my hands, and it all still felt like I could, I don’t know, get out of it maybe? Like if I panicked, maybe I could, I don’t know, stop the presses? Somehow in my mind it was going to be a real book but also maybe no one would ever know about it and I could escape judgment.

I guess what I’m trying to get at is that none of it felt really, really real until this week, when people who weren’t my immediate family started getting their copies.

And then started making the recipes.

https://instagram.com/p/0olHJoQQKu/?taken-by=yoyomama

And then, well: I saw it, for real, in a bookstore I go to probably twice per week.

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Aaaaahhhh! There it is!!!

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So, here we go. Stuff’s happening now. I’ve had an interview with Megaphone, and with the Vancouver Sun. My schedule for April is filling up.

I’ll keep you up to date as more dates get booked and interviews or reviews come out. In the meantime, thank you for your support and enthusiasm and for buying copies and telling me how much you like the book! Hardly anyone tells me they like my press releases so this is a kind of gratification I’ve never known.

A big, exciting thing.

In real life I work in communications and any time anyone wants to communicate anything I first have to write a communications plan, which, for the uninitiated, is an extremely boring document detailing your goals, key messages, tactics, deliverables, and how you’ll measure your success. I don’t really like writing them, because I am a BIG PICTURE (impatient) person and I just like to jump into things and see how they come together once I’m in them. Nevertheless, I follow protocols and write plans and pretend I am an adult professional who can do things properly.

And now, here I am, with communication of my own to communicate, and I know I should take a deep breath or ten and write a plan. Or, at least, figure out my key messages.

But sweaty and messy has always been more my style. Which is why I am nervously thrilled to announce that Well Fed, Flat Broke, the cookbook, will be published by Arsenal Pulp Press and on bookstore shelves in Spring 2015. I have so much work to do, but I am so excited. And I could not have done it without you. Without you, I’m just some pantsless cat lady with a gross kitchen and an abnormal enthusiasm for fibre. Actually, I pretty much am that, but you keep coming back. So this is all your fault, but in a really good way.

Thank you. Like, very much.

Well … I guess I’d better grab a beer and get to work.

Love,

Emily